When I’m “working,” I spend a lot of time doing one or more of the following things: 1) Twisting my hair while daydreaming; 2) Eating Golden Oreos; 3) Baking cookies because we’re out of Golden Oreos; 4) Trying to figure out what that weird smell is; 5) Herding pets and child in and out of the house like a Border Collie; 6) Having meaningful communications with friends on Facebook (i.e., making up new curse words); and 7) Shopping online. It is the last activity that has inspired me to share my consumer-related findings with the world . . . and I have lots of them.